Marketing Officer, CRM

Job Responsibilities:

- Manage and optimize member loyalty program and other marketing initiatives to achieve company objectives
- Implement CRM campaign and customer automation for driving the growth of member acquisition, retention and reactivation as customer lifetime cycle
- Analysis the member database to formulate CRM plan and programs includes members activities for sales and customer loyalty growth
- Work closely with internal cross-functional teams and extend teams to ensure accuracy of all deliverables and promotions within designated timeline
- Review and evaluate performance of marketing campaigns, and assess against goals (ROI and KPIs)
- Support ad-hoc projects and assignment as required

Requirements:

- Higher Diploma or Degree in Marketing, Business Administration, Communications, or a related discipline.
- 1-2 years of hands-on experience in CRM, loyalty marketing, digital marketing, or customer engagement. Experience in Retail, F&B, or FMCG industries is preferred. Fresh graduates with strong internship experience are also welcome.
- Passionate about customer engagement, loyalty programs, and the F&B industry.
- A proactive, self-motivated, and detail-oriented team player with a positive, can-do attitude.
- Strong analytical, problem-solving, and communication skills.
- Good interpersonal skills with the ability to collaborate effectively across teams.
- Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
- Experience with CRM platforms, marketing automation tools, or Power BI (e.g., Braze) is an advantage.
- Excellent command of written and spoken English and Chinese.
- Candidates with more relevant experience will be considered for the position of Senior Marketing Officer, CRM.