About this role

This role is for one of our clients

Industry: Marketing Services
Seniority level: Mid-Senior level

Experience: 4+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time

We are looking for a creative and trend-savvy Social Media & Influencer Marketing Executive to help build and grow a fashion brand designed for Gen Z women, with a strong focus on individuality, self-expression, and contemporary culture.
The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.
Requirements
Key Responsibilities
Own and grow the brand's presence across Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms.
Develop and execute a Gen Z-focused social media strategy and content calendar.
Create and coordinate engaging Reels, Stories, posts, short-form videos, and other social content.
Stay ahead of emerging Gen Z trends, memes, creators, music, fashion movements, and internet culture.
Identify and build relationships with relevant fashion, lifestyle, and micro-influencers.
Manage influencer campaigns end-to-end, including creator identification, outreach, negotiations, briefing, content approvals, and performance tracking.
Collaborate with creators and influencers to develop authentic, on-brand content.
Monitor social media performance, including reach, engagement, conversions, and campaign ROI.
Use performance insights to continuously optimise content and influencer campaigns.
Work closely with founders and creative teams to develop compelling brand stories and campaigns.
Build and nurture an engaged, active, and loyal online community.
Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
Support the development of a distinctive and culturally relevant fashion brand identity across social channels.
What Makes You a Great Fit
1–4 years of experience in social media, influencer marketing, digital marketing, content, or a related field.
Strong understanding of Gen Z culture, fashion, social media behaviour, and consumer trends.
Hands-on experience managing creators, influencers, influencer campaigns, or agencies.
Strong copywriting, storytelling, communication, and content ideation skills.
Comfortable creating, editing, and coordinating short-form video content.
Excellent understanding of platforms such as Instagram, YouTube Shorts, Snapchat, and Pinterest.
Strong visual sense with a keen eye for fashion, aesthetics, branding, and trends.
Good organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
Strong negotiation and relationship-management skills.
Data-driven mindset with an ability to understand social metrics and use insights to improve performance.
Highly tuned into emerging creators, trends, memes, music, and internet culture.
Ability to identify content that is authentic, relatable, culturally relevant, and shareable.
Passion for fashion, social media, creator culture, and digital communities.
Proactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.