Senior Specialist - eCommerce and Web Development

Job Title

Senior Specialist - eCommerce and Web Development

Job Scope

The Senior Specialist - E-Commerce & Web Development is responsible for coordinating e-commerce and website enhancement activities, supporting digital customer experience initiatives, and analyzing platform performance to contribute to online growth and operational effectiveness.

Main Duties and Responsibilities

- Coordinate web development and website enhancement activities in line with approved digital initiatives and business requirements;

- Maintain and optimize website content, including product listings, landing pages, merchandising, and promotional materials;

- Coordinate with internal stakeholders, external agencies, developers, and technology vendors to support the implementation of e-commerce projects and enhancements;

- Support the continuous improvement of website functionality, usability, and overall digital customer experience;

- Coordinate the execution of product launches, online campaigns, email marketing activities, and other digital initiatives;

- Support e-commerce optimization efforts by monitoring conversion performance, customer journeys, and website engagement metrics;

- Coordinate CRM and customer engagement activities, including customer segmentation, targeted campaigns, and personalization initiatives;

- Monitor website, campaign, and customer behavior data and prepare recommendations to improve conversion, engagement, and customer satisfaction;

- Analyze digital performance using analytics and reporting tools and provide insights to support business decisions and website improvements;

- Ensure website quality, content accuracy, and consistency across all digital channels and devices;

- Collaborate with customer service, sales, marketing, and technology teams to support online sales activities and enhance the customer experience.

Position Requirements

Education

Bachelor’s degree/diploma in Marketing, IT, Computer Science or any other related field

Experience

- Minimum 3-5 years of relevant experience.

- Strong experience with Shopify is a must. If he/she has Shopify Plus experience, even better, as we are operating on Shopify Plus.

- Practical experience of Email marketing, segmentation, targeted campaigns, and working with CRM tools.

- Working knowledge of Microsoft Excel, HTML, CSS, and JavaScript.

- Working knowledge of Shopify analytics, Google Analytics 4 (GA4) and SEO fundamentals.

- Previous Marketplace business experience like Amazon and Noon (Good to have, not must)

- Regional Coverage: Morocco, UAE, Lebanon, Oman, Iraq (not necessarily must have regional experience)

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