About this role
Job Overview
This role owns audience progression for IES within the New-to-the-Franchise (NTTF) motion: identifying where priority prospects are getting stuck in the funnel and designing the plays that move them forward. Operating as the always-on activation layer beneath the motion's Integrated Campaign Lead, this person designs, builds, launches, and optimizes the nurture, outbound, email, and batch-and-blast programs that turn campaign strategy into account movement, and is measured on whether accounts actually progress toward SQLs and SQOs.
Responsibilities
Responsibilities
- Own account progression. Identify where priority prospects are stalling in the funnel and design the specific plays, nurture, outbound, email, batch-and-blast, needed to move them forward. This is continuous, always-on work.
- Design and build activation programs. Translate the Integrated Campaign Lead's demand thesis into live, running programs across owned channels and lifecycle marketing, creating one coherent audience experience.
- Optimize continuously based on live performance. Test, scale, or stop programs based on what's actually moving accounts. Surface strategic questions raised by performance data to the Integrated Campaign Lead directly.
- Prevent program decay. Keep activation programs live and current as organizational or campaign priorities shift.
- Partner cross-functionally within your lane. Work closely with the Integrated Campaign Lead, PMM, and Craft/Channel teams (Paid, Web, Events) whose specialist execution your programs may depend on.
- Escalate what's actually yours to escalate. Bring resourcing conflicts, budget needs outside current allocation, and campaign-strategy-level questions to the Integrated Campaign Lead or Motion Lead promptly.
Qualifications
Qualifications
- Experience running lifecycle, nurture, or ABM programs in a B2B context, with a track record of moving accounts through funnel stages.
- Comfort working with funnel and account-progression data to identify where movement is stalling and why.
- Ability to design and test programs independently and adjust based on results.
- Strong marketing-automation fluency (Marketo, Demandbase, or comparable platforms) and real judgment on execution within a Campaign Lead's strategy.
- Clear written and verbal communication, able to flag a strategic risk to a Campaign Lead or Motion Lead concisely and with a recommendation attached.
- BA/BS in Marketing, Business, or related field.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Sacramento $154,500 - $209,000