Senior Influencer Manager

Bet On TalentBirkirkara, BirkirkaraHybridFull-timeMid level, 2–5 yearsListed 3 weeks ago

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About this role

Location: Hybrid - Malta (3 days per week in office)
Reporting to Marketing Manager

Your mission

- Own influencer marketing end-to-end - from sourcing and negotiating deals to managing contracts and ongoing talent relationships
- Build and execute social media and influencer campaigns across Meta (Facebook, Instagram) and other key platforms
- Manage campaign budgets and track ROI, using engagement, views, and click-rate data to optimize performance
- Bring creative, outside-the-box thinking to campaign strategy in a fast-moving, evolving industry
- Act as a well-rounded marketing presence for the business, contributing beyond influencer marketing where needed
- Stay ahead of regulatory shifts affecting influencer marketing (e.g. evolving rules around financial and regulated-product promotion) and adapt sourcing strategy accordingly.

What You Bring

- 3+ years of experience in influencer management, ideally within fintech, regulated consumer products, or similar fast-paced industries
- Solid grasp of Facebook/Meta and core marketing metrics (engagement, views, click-through rate)
- A creative, resourceful approach to problem-solving and campaign design
- Strong communication skills with an easy-going, professional demeanor - someone who builds real rapport with talent and internal teams alike
- A varied CV showing adaptability across different markets or business contexts
- Established network within AU, NZ, or US markets is a strong plus.

What's in it for you?

✨ Be with a team that builds the momentum that moves the industry.
A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

- Private health insurance, wellness allowance, and communication allowance.
- Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Private parking space.

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