Cross-Sell Manager

Location: Hybrid - Malta (3 days per week in office)
Reporting to Head of Country Management

We're looking for a commercially sharp, player behaviour-obsessed Cross-Sell Manager to own how players move between multiple casino brands - and how much more they're worth once they do. You'll design the strategy that turns a single-brand player into a multi-brand one, then direct the specialist teams who bring it to life.

This is a strategy and orchestration role, not a hands-on campaign role. You look across the entire business and spot where cross-sell opportunities exist: in CRM, Marketing, Operations, Product - opportunities are endless. You define the what and the why - and you'll brainstorm with department heads, define the strategy and align the teams who own the how.

Your Impact

Strategy & framework

- Own the cross-sell strategy across multiple brands - how players discover, trial, and stick with a second and third product.
- Map cross-brand journeys to lifecycle stage and player motivation.
- Build a forward-looking cross-sell roadmap: which cohorts, which moments, which mechanics, in what order - together with other department Heads.

Cross-sell strategy across every department

- Spot the opportunities first - proactively identify where cross-sell can work across the whole business, not just where it's obvious. This is a core part of the role.
- Design the cross-sell approach for each team and channel, then brief them to deliver it.

Behavioural insight & targeting

- Work with Claude to identify high-value cross-sell cohorts, migration triggers, and the moments that matter. Collaborate with BI to ensure data reliability.
- Read behavioural, transactional, and engagement data to understand why a player moves from Brand A to Brand B - and how to trigger that move without cannibalising value
- Shape predictive approaches to player movement and lifetime value.

Commercial ownership

- Define and own the KPIs: cross-sell conversion, multi-brand adoption, value-lift, retention.
- Run cannibalisation and incrementality checks.
- Turn results into clear, decision-ready insight for senior stakeholders.

Innovation

- Bring new mechanics to the table.
- Keep competitor and market intelligence flowing into the strategy.

What Makes You a Fit

- Solid proven working experience in iGaming, ideally across both retention and acquisition - you've seen the player lifecycle from both ends and hold a strong marketing knowledge.
- Deep understanding of player behaviour and what actually moves it.
- Strong commercial and analytical instinct - you can turn a dashboard into a plan.
- A holistic, joined-up view - you see cross-sell potential across all departments, and can spot the openings others miss.
- A genuinely creative mind - you think in mechanics and hooks, not just funnels, and can invent cross-sell plays for departments that have never run one.
- Excellent stakeholder management - you can lead diverse teams to a shared outcome without owning any of them.
- Multi-brand or multi-product experience is a must.

What success looks like

- More players adopting a second and third brand, and doing so earlier.
- Higher lifetime value and engagement for cross-brand players.
- Net-positive incremental value.
- A clear, repeatable framework and a live pipeline of experiments
- Tight cross-team rhythm across multiple departments.

What's in it for you?

✨ Be with a team that builds the momentum that moves the industry.
A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

- Private health insurance, wellness allowance, and communication allowance.
- Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Private parking space.

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