About this role
If you obsess over why people stop scrolling , understand the power of a great hook, and see AI as a creative superpower - this role is for you. You’ll own the complete creative engine: Concept → Hook → Script → AI Production → Edit → QC → Data → Iterate
What you’ll own
- Develop high-impact concepts, hooks and scripts for Meta performance ads.
- Create AI-generated ads end-to-end — visuals, characters, scenes, voice, SFX, music and final edits.
- Lead a team of 3–5 editors , setting creative direction and maintaining speed, consistency and quality.
- Turn ideas into short-form stories that feel like content, not ads .
- Own final creative QC before launch.
- Analyse CTR, CPI/CPA, CPM, installs and scaling data to understand what wins.
- Turn performance insights into the next wave of creative concepts and tests .
What we’re looking for
- Strong instinct for storytelling, consumer psychology and short-form content .
- Hands-on experience with AI video, image and voice generation tools .
- Ability to translate data into clear creative decisions .
- Proven eye for hooks, pacing, editing and retention .
- Comfortable leading editors and giving sharp, actionable creative feedback .
- High ownership, fast execution and zero ego about killing what doesn’t work .