About this role
Responsibilities
- Design and execute digital campaigns around priority markets, workflows, and commercial objectives.
- Generate and nurture qualified leads through coordinated digital programs.
- Manage marketing automation, audience segmentation, and digital funnel performance.
- Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management teams.
- Work with scientific and content resources to translate technical material into effective campaigns.
- Optimize website, email, paid, organic, webinar, and digital event channels.
- Track campaign-to-pipeline attribution and report on commercial impact.
- Support product launches, webinars, events, and strategic campaigns.
- Continuously test and improve conversion, engagement, and return on marketing investment.
Candidate profile
- 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market.
- Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation.
- Demonstrated ability to connect digital activity to commercial pipeline.
- Strong written communication and ability to work with technical/scientific subject matter.
- Analytical mindset with a bias toward measurable outcomes.