About this role
What You'll Do
You'll make the social content for our consumer brands with your own hands: shoot it, edit it, post it, and keep every channel on-brand. We're scaling what we put out through AI UGC, brand posts, giveaways and the content our creators already make for us. The posts that win don't stop at organic: they go straight into our paid ads testing. You'll work every day with our Influencer Marketing Manager and our paid team.
- Make, post and grow (≈ 50%) — run our brand accounts on TikTok, Instagram, YouTube Shorts and X; shoot, edit and post short-form video and static posts every day; script and produce AI UGC start to finish; run giveaways and brand posts; and build community in the comments and DMs
- Get more out of our creators (≈ 30%) — clip and re-cut creator streams and videos for our own channels, turn what's landing into new formats, and hand proven posts to paid to test as ads
- Learn what works (≈ 20%) — track views, follows, clicks and signups every week, double down on winning formats, drop the rest, and write down the playbook so wins are repeatable. Every post stays within platform rules and responsible-play guidelines.
What It's Like Here
Small team, one office on King Street West, in together every day, founders at the next desk. Decisions happen in a conversation, usually the same day, and everyone here owns something.
It's a close team, and we work at keeping it that way: monthly socials, watch parties for the big games, an office fantasy league, and a floor where people talk to each other instead of messaging across it.
We're AI-first in how we work: if a tool makes your job better, you'll have it. And the people who joined in early roles here are now running bigger things. That's the plan for you too.
You'll Thrive Here If You…
- Have 1–3 years growing social accounts for a brand, an agency or yourself (co-ops and internships count), with the numbers to show for it
- Edit short-form video yourself (CapCut, Premiere or similar), quickly and well
- Know what makes content take off on each platform, and have a sense of humour
- Can ship every day and keep track of what you posted and how it did
- Take feedback well and act on it fast
- Like working closely with a small team and having a say in how things get done
- Can be on-site daily at 370 King St W (streetcar stop outside, 10 minutes from Union Station)
- Are curious about iGaming and social casino. You don't need to be a player; you need to be comfortable creating content in the industry
Nice To Haves (Not Deal-Breakers)
- You use AI tools (ChatGPT, Claude, video or image generators) and have built something with them, even something small
- You can design static posts and thumbnails, not just video
- Experience with gaming, streaming or entertainment brands
- You know the Kick and Twitch clipping scene
- You've run more than one account at once
What We Offer
- Real ownership — our brands' social channels are yours to run, and your work ships daily and shows up in the numbers
- Growth on a timeline — your scope grows as soon as you've shown you can hold it
- Coaching — direct feedback from senior leadership, plus hands-on exposure to creator marketing and paid media
- AI-first tooling — free rein to test and spend on AI tools that make your job better
Hiring Process
- Quick video intro — a few short questions, recorded on your own time
- Recruiter screen — virtual, culture and role fit
- Case interview — virtual, a short practical brief (provided)
- Final on-site — meet senior leadership, tour the office, ask anything
- Offer