B2B Branding & Marketing Lead (EXP: 8 Yrs to 12 Yrs)

Job Description: B2B Branding & Marketing Lead (EXP: 8 Yrs to 12 Yrs)
About Bilvantis:
Bilvantis is a Data & AI engineering services company with teams in the US, India, the UK and the UAE. We don't work as a vendor. We work as an extension of our clients' own teams. We put our solutions and accelerators into every piece of repeatable work, and we choose to grow deep within a small set of accounts rather than spread thin across many.
Why this role exists:
Our work is strong, but not enough people know about it yet. This role changes that. You'll build Bilvantis into a recognised Data & AI Solutions brand and a visible Databricks and Google Cloud partner, so that marketing brings in real leads. You'll also make Bilvantis known as a place where people grow, so that strong talent in India wants to join us.
What you'll own::
Brand strategy and positioning:

- Get to know Bilvantis deeply, including our capabilities, values, solutions, accelerators and partnerships, and turn that into a clear brand story and messaging framework.
- Define the brand and marketing strategy, then carry it out with discipline: plans, calendars, owners and deadlines.
- Keep the brand consistent everywhere it appears, from the website and decks to social media, events and recruiting.
Demand generation and inbound pipeline:

- Build programmes that bring in inbound leads and opportunities from our target industries (BFSI and Manufacturing) and regions (US, India, UAE, UK).
- Run campaigns built on content, account-based marketing (ABM), webinars and email.
- Work closely with sales and account teams so that marketing leads turn into real conversations, and track what converts.
Partner marketing (Databricks and Google Cloud):

- Make Bilvantis visible across the Databricks and Google Cloud ecosystems through co-marketing, joint case studies, partner events and listings.
- Use partner marketing programmes and funds well, and support our goals for moving up partner tiers and winning awards.
LinkedIn and digital channels:

- Own the company's LinkedIn presence: strategy, content, cadence and growth among senior leaders in Data & AI, BFSI and Manufacturing.
- Build leadership thought leadership, including executive profiles, articles and point-of-view content.
- Run employee advocacy so our people amplify the brand.
- Own the website, SEO and other digital channels so that Bilvantis is easy to find and credible when people land on us.
Content and thought leadership:

- Produce case studies, solution briefs, blogs, whitepapers, videos and the quarterly newsletter.
- Create sales enablement material, such as decks, one-pagers and proposal content, that the field actually uses.
Employer brand and culture (India focus):

- Show Bilvantis as a company that builds talent and grows its people, through employee stories, culture content, campus and community programmes, and the careers page.
- Work with HR and Talent Acquisition to make Bilvantis a destination for Data & AI, Mainframe and VisionPlus talent in India.
Events, PR and recognition:

- Plan and run events, meetups and conference appearances, both our own and with partners.
- Drive media coverage, award entries and analyst visibility.
Budget, tools and measurement:

- Own the marketing budget, agencies and freelancers, and the marketing tools (CRM, automation, analytics).
- Report results to leadership every month and every quarter, and shift spend to what works.
What you bring:

- Prior Experience: 8+ years to 12 years in B2B Branding and Marketing, ideally in IT Services or Technology organization.
- Branding and marketing depth: a proven record of building a B2B brand, not just running activities.
- Strategy with execution: you can set the direction and then deliver it carefully, detail by detail.
- LinkedIn and digital expertise: strong, hands-on command of LinkedIn and the other channels that matter in B2B tech.
- Communication: excellent writing and storytelling, and the ability to make technical topics land with business leaders.
- Focus on results: you measure success in leads, pipeline and reach, not in volume of activity.
- Understanding of technology: comfortable enough with Data, AI and cloud to tell our story credibly, and to work with our architects to get it right.
- Teamwork: you work well with sales, delivery, practice and HR teams, and with partner marketing teams at Databricks and Google Cloud.
- Ownership: you're comfortable being the first and lead marketing hire, building the function yourself and taking it from there.
Nice to have:

- Experience with Databricks, Google Cloud or hyperscaler partner marketing.
- Background in IT services or Data & AI marketing.
- Experience marketing to US, UK or Middle East audiences from India.
- Hands-on with marketing tools such as HubSpot, Salesforce, Canva/Figma, LinkedIn Campaign Manager and Google Analytics.
How success is measured:

- Inbound leads and pipeline generated by marketing, and how many convert into opportunities.
- Growth in LinkedIn followers, engagement and reach among the target audiences.
- Visibility in the Databricks and Google Cloud ecosystems, including co-marketing activity, partner-sourced leads, and awards or recognition.
- Employer brand results: more inbound applicants, better candidate quality, and stronger offer acceptance in India.
- Content and campaigns delivered on plan.
- Marketing ROI and budget discipline.
Why join:

- Build the Bilvantis brand from the ground up, with real ownership and visibility.
- Work directly with leadership on a company that's growing fast.
- A strong story to tell: real solutions, accelerators and partner momentum.