[UPLIVE Company] Senior UA Marketing (Mobile Games)

ABOUT THE JOB
 
Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.

WHAT YOU WILL DO

- Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

- Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users

- Define UA launch strategies for new titles, including pre-registration campaigns

- Define conceptual creative strategies and testing processes

- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

- Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS

- 3+ years of hands-on UA experience in mobile gaming industry

- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

- Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events

- Solution-oriented, self-motivated and have the attitude to get things done

- Comfortable with uncertainties and changes in a fast-paced environment

- Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

- Competitive salary, 100% salary during probation

- Performance bonus with 30% of company profit shared with no cap

- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

- Minimum 12 days paid annual leave + 10 days paid sick leave.

- 12 days working from home per year

- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development

- Free daily lunch with 10+ menu options.

- Free daily F&B: Snacks, juice, beverage, tea-time

- Monthly/Bi-monthly team activity allowance

- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

- Sponsored sports activities: badminton, soccer, ...

- Sponsored overseas conferences and industry events for all levels.

- ••Modern equipments/AI tool provided.

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• Thank you for your interest in joining Uplive!
 
How To Apply?
Click the button or contact us at [email protected]