[UPLIVE Company] UA Marketing (Mobile Games)

AmanotesHo Chi Minh City, Ho Chi Minh City (HCMC)On-siteFull-timeJunior, 1–2 yearsListed 6 hours ago

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About this role

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

- Work closely with Creative teams to provide UA insights to improve product marketability

- Work closely with global vendors/ ad networks to optimize campaigns

- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS

- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

- In-app marketing experience for driving deeper conversions

- Data analysis, Strategic & Tactical planning, Problem solving

- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

- Good communication (English writing and speaking skills)

- Possess a creative mindset and an instinct for identifying trends.

- Customer-oriented, Innovative, Emotional intelligence

- Hunger and humble for learning, sharing, teamwork and self-development

- Resilient and adaptable under changes and uncertainties

- WILL BE A PLUS

- You love music and music-related products

- Love to interact with mobile music games/ apps

- Prior experience in gaming industry

- Being comfortable with data and turning multiple sources of data into insights

- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

- Fanatic learner: proactive learning and sharing knowledge

WHAT UPLIVE OFFERS

We take care of our people — from meaningful reward to everyday experience at work Financial

- Competitive salary, 100% pay during probation

- Performance bonus with up to 30% of company profit shared — no cap

- Full SHUI + premium private health insurance & annual check-up

Personal Well-being

- 12 days annual leave + 10 days paid sick leave

- 12 WFH days per year for when you need flexibility

- 9.4M VND yearly flexi-budget for your personal development

- Free daily lunch (10+ options)

- Snacks, drinks, and tea-time always available

- Monthly/bi-monthly team bonding budget

- Sports activities (badminton, football, etc.)

Personal Development

- Company learning trips to top markets (Korea first, Japan next)

- Sponsored access to international conferences & industry events

- Modern equipment + AI tools to help you work smarter and grow faster

Consent Notice for Personal Data Processing
• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!
 
How To Apply?
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