Analyst - Master Brand. Marketing NG

Reports To: Manager - Master Brand Brand Sponsorship

Division: Marketing

Mission:

- Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.

Description:

- Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions

- Collate market insights and maintain the regional competitive intelligence database.

- Develop regional marketing tactical plans and activation initiatives for product education and uptake

- Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake

- Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).

- Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.

- Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel

- dashboards.

- Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.

- Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.

- Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.

- Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.

- Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.

Education:

- Bachelor’s degree in marketing, Statistics, Business Administration or

- related field

- A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage

- APCON Certification

- Fluency in English and other local languages

Experience:

3-7 years’ experience which includes

- Experience with Excel, Power point, Power BI or similar analytics tools

- Understanding of regional marketing or FMCG/telco field environment

- Strong proactive and execution skills

- Strong stakeholders’ management

- Excellent project management skills to meet deadlines