Marketing and Communications Coordinator

MARKETING AND COMMUNICATIONS COORDINATOR

JOB PURPOSE

Lead the implementation of the school's marketing strategy, working closely with the local and regional teams to develop and communicate the appropriate brand messages to all target audiences (parents, students, and key stakeholders), both within the school and throughout the wider community, across every stage of the parent journey. This role aims to strengthen the school's brand positioning, awareness, consideration, and preference.

JOB RESPONSIBILITIES

1. Support the development of the annual Marketing Plan (MAC Planner) and budget, ensuring alignment with the school's commercial objectives and vision. This includes supporting enrolment management, promoting academic and extracurricular programmes, and enhancing the institution's image and reputation.

2. Support the review and updating of the school's Brand Framework, including its brand positioning and unique value proposition, while continuously monitoring the competitive landscape.

3. Lead the implementation of the Activity Tracker, as defined in the annual Marketing Plan, and coordinate departmental events and activities.

4. Oversee and monitor the budget allocated to the Activity Tracker, ensuring efficient resource utilisation and maximising return on investment (ROI).

5. Ensure the correct application of the school's brand guidelines and positioning across all marketing materials, content, events, activities, and communications.

6. Protect and promote the school's identity and values, fostering a strong sense of connection and identification with the institution among all its audiences.

7. Propose and implement marketing campaigns, including tactical digital marketing initiatives, to support student recruitment and guide prospective families throughout the admissions and retention journey. Develop contingency plans where necessary. Evaluate campaign performance against key performance indicators (KPIs) and budget targets, identifying lessons learned and opportunities for improvement.

8. Propose and implement local campaigns to communicate school activities to internal audiences (parents, staff, and students), with the aim of strengthening their connection with the institution and enhancing their overall experience.

9. Develop a relevant and engaging Content Plan that promotes awareness of the school's educational offering and unique value proposition. Ensure the effective communication of school activities to all target audiences by leading and planning the development of content and materials for each channel (social media, newsletters, website, and parent intranet), and overseeing their timely publication. Monitor channel performance metrics and manage audience engagement and responses to optimise communication effectiveness and messaging.

10. Lead the proposal, design, and development of print and audiovisual materials in collaboration with internal teams and external freelancers, as well as coordinate the acquisition of promotional materials.

11. Coordinate public relations activities for specific school projects and other strategic branding initiatives.

12. Coordinate strategic events organised by the Marketing and Admissions departments, while also contributing to the planning and production committees for key school events (including Alumni events, Kermesse, and others).

13. Participate in departmental activities and initiatives where their presence and contribution are required.

14. Undertake any other duties assigned by their line manager, within the scope of their role and area of expertise.

JOB REQUIREMENTS

Academic Qualifications & Experience
- Bachelor's degree in Communications, Advertising, Business Administration, or Marketing (minimum upper-third academic ranking).- Specialisation or postgraduate qualification in Marketing.

- Minimum of 5years of relevant professional experience, preferably within the education sector, service-based organisations, or consumer-facing businesses.

Technical Knowledge and Skills
- Advanced proficiency in English (desirable).- Knowledge of marketing, communications, digital marketing, design, and content management.
- Proficiency in Microsoft Office applications, particularly advanced Excel, PowerPoint, and Word.
- Basic knowledge of graphic design and audiovisual production tools.

- Excellent verbal and written communication skills, with the ability to communicate effectively at all levels.