Brand Manager - ROSSA

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
This role requires you to lead sustainable brand and commercial growth across a portfolio of RoSSA markets by translating regional strategy, local consumer insight and commercial opportunities into focused market growth plans. The role partners with franchisees and cross-functional teams to grow transactions, sales and brand strength through proposition, pricing, innovation, communication, local activation and channel execution, while identifying and scaling winning approaches and supporting expansion into new markets.

Education:
Bachelor's degree in Marketing, Business Management, Commerce or a related field.
Postgraduate qualification or MBA preferred.

Experience:
• Minimum 5+ years progressive experience across brand, trade marketing, sales, category or commercial
marketing roles within QSR, FMCG, retail, telecoms or another high-frequency consumer business.
• Demonstrated experience working across African markets - essential.
• A foundation in Sales and/or Trade Marketing - essential.
• Proven multi-market experience and ability to operate effectively in franchise, distributor or decentralised
business models.
• Strong commercial acumen, including pricing, promotions, budgets, forecasts and P&L-linked performance.
• Proven ownership: has independently owned market or brand growth plans and turned consumer and
commercial insight into measurable growth through integrated campaigns and local activation.
• Strong stakeholder influence and agency leadership across complex cross-functional environments.
• New-market, category or channel launch experience advantageous.

Capabilities:
• Commercial operator with strong consumer and brand judgement
• Strategic thinking with execution rigour
• Africa market agility and cultural sensitivity
• Market prioritisation and disciplined investment choices
• Influencing without authority and strong franchise partnership
• Analytical decision making: connects consumer and commercial data, identifies root causes and translates insight into clear market actions and test-and-learn priorities
• Digital and data fluency; able to operate at pace in complexity