Senior Social Media Manager

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
This role requires you to set the social media vision, strategy, governance and investment agenda for South Africa, leading the function and supervising the Social Media Manager responsible for day-to-day channel, content and community execution. The role provides senior counsel, approves priorities and high-impact activity, leads agency and creator ecosystems, owns performance and reputation outcomes, and builds the capability required to grow brand relevance, advocacy and commercial results.

Education:
Bachelor’s Degree in Marketing, Communications, Media, Journalism, Digital Marketing or a related field
Relevant platform, digital marketing or social media certifications preferred

Experience:
•7–10 years of progressive experience in social media strategy, content, community management,
influencer marketing or digital marketing within an advertiser, agency, platform or related environment
•Demonstrated people-management experience, including objective setting, coaching, performance management and development of a social media professional
•Proven leadership of significant social strategies and integrated campaigns, with accountability for strategic choices, governance and business outcomes
•Deep expertise across major social platforms, paid social, social intelligence, community management and emerging channel trends
•Strong experience setting creator and influencer strategy, partnership models, commercial terms and governance
•Experience leading agencies, substantial budgets, executive reporting and complex cross-functional delivery
•Experience advising senior leaders and leading high-profile reputational issues and social-media crisis response
•Deep understanding of South African consumers, culture, languages, media behaviour and the creator landscape

Capabilities:
•Strategic and functional leadership of social media, including operating models, governance and decision rights
•People leadership, coaching, delegation, performance management and capability building
•Exceptional creative judgement, cultural intelligence and consumer empathy
•Executive-level communication, influencing and senior stakeholder management
•Advanced paid social, audience, measurement, experimentation and commercial optimisation fluency
•Creator partnership strategy, agency leadership, commercial negotiation and budget governance
•Sound judgement under pressure, including reputation, risk and crisis leadership
•Ability to set direction, empower execution and hold teams accountable for outcomes