Influencer & Blogger Marketing Specialist

Job Brief
We are looking for a creative, results-driven Influencer & Blogger Marketing Specialist to plan, execute, and scale our brand’s influencer and digital creator campaigns. You will work closely with lifestyle, beauty, or industry-specific bloggers, micro-influencers, and macro-influencers across platforms like Instagram, TikTok, and YouTube to build authentic brand awareness, drive engagement, and track return on investment (ROI)
Key Responsibilities

- Creator Discovery & Vetting: Research, identify, and vet relevant bloggers, vloggers, and social media creators whose audience aligns with our brand values and target demographics in Egypt and the MENA region.
- Outreach & Negotiation: Initiate contact, pitch collaboration concepts, and negotiate contracts, usage rights, deliverables, and compensation (gifting, affiliate, or paid sponsorships).
- Campaign Management: Plan and manage end-to-end influencer campaigns from product seeding and briefing to content review, approval, and live posting.
- Relationship Management: Build and maintain long-term, positive relationships with key digital talent, PR agencies, and content creators.
- Performance Analysis & Reporting: Track key performance indicators (KPIs) such as reach, engagement rate, click-through rates (CTR), promo code usage, and overall campaign ROI using analytics tools.
- Trend & Competitor Monitoring: Stay updated on local social media trends, viral audio/formas, and competitor influencer activations.
- Compliance & Guidelines: Ensure all sponsored content adheres to local advertising regulations, platform disclosures, and brand safety standards.

### Requirements
Requirements & Qualifications

- Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
- Experience: 2–4+ years of proven experience in influencer marketing, PR, digital content creation, or social media management (agency or brand side).
- Platform Knowledge: Deep familiarity with Instagram, TikTok, YouTube, and Facebook mechanics, creator studios, and influencer tracking tools.
- Local Market Insight: Strong understanding of the Egyptian and regional creator/blogger ecosystem, local cultural nuances, and consumer behavior.
- Skills: Exceptional communication, pitching, and interpersonal negotiation skills.
- Strong project management and organizational multitasking abilities.
- Analytical mindset with proficiency in Excel, data tracking, and campaign reporting metrics.

- Language: Bilingual proficiency in Arabic (native/fluent) and English (written and verbal)