About this role
About Lokal
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
Edutainment & Skill Learning – practical skills and learning in regional languages ( GyanTV )
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search ( Lokal Matrimony )
Agri Consulting – farmer-first advisory in local languages ( AgriLokal )
Local Jobs – blue- and grey-collar opportunities close to home ( Lokal Jobs , Sahi Jobs )
Social & Community – Place to find & post social updates ( Lokal app )
Emotional Well-being & Peer Support – safe spaces to talk and feel heard ( Dostt & Eaze )
Astrology & Guidance – instant access to trusted Astrologers via chat and voice ( AstroLokal )
Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
About the Role:
We are looking for a proactive and data-driven CRM Specialist to manage customer relationship management and retention marketing activities. The candidate will be responsible for planning and executing customer engagement campaigns across WhatsApp, Email, and other communication channels to improve customer retention, drive repeat purchases, and enhance overall customer lifetime value (LTV).
The ideal candidate should have hands-on experience with CRM and customer engagement platforms such as CleverTap or similar tools, along with a good understanding of customer lifecycle management and retention strategies.
Key Responsibilities:
- Plan, execute, and manage CRM campaigns across WhatsApp, Email, SMS, push notifications and other relevant communication channels.
- Develop and implement customer retention and engagement strategies to drive repeat purchases and improve customer lifetime value.
- Create customer segments based on user behaviour, purchase history, engagement patterns, and other relevant parameters.
- Build and manage automated customer journeys, including onboarding, activation, re-engagement, and retention campaigns.
- Work on personalized communication strategies to improve customer engagement and conversions.
- Manage and execute campaigns using CRM and customer engagement platforms such as CleverTap or similar tools.
- Monitor campaign performance and track key metrics such as open rates, click-through rates (CTR), conversion rates, repeat purchase rates, and retention rates.
- Conduct A/B testing to optimize campaign performance, messaging, timing, and audience segmentation.
- Analyse customer behaviour and campaign insights to identify opportunities for improving engagement and retention.
- Coordinate with marketing, design, and other cross-functional teams to ensure smooth execution of campaigns.
Requirements
Required Skills & Qualifications:
- 3-5 years of hands-on experience in CRM, retention marketing, or customer engagement.
- Practical experience managing WhatsApp and Email marketing campaigns.
- Familiarity with CRM and customer engagement platforms such as CleverTap, MoEngage, WebEngage, or similar tools.
- Understanding of customer segmentation, lifecycle marketing, automation, and retention strategies.
- Good analytical skills with the ability to interpret campaign performance metrics.
- Experience in A/B testing and campaign optimization.
- Strong communication and coordination skills.