Business Analyst

WHO WE ARE:At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. But what truly sets us apart is our people. Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve. WHO WE ARE LOOKING FOR: You're a Business Analyst who loves turning messy customer processes into clear, practical systems. You ask the right questions, listen carefully to what people actually need, and make sure every change connects back to a business outcome.You're comfortable in HubSpot and happy to dig into data. You're also confident enough to challenge unclear requirements and weak ownership, and you can explain what AI can and can't do without the hype.THE ROLE:Own CRM and HubSpot AnalysisWork with stakeholders to understand their goals, challenges, processes and user needsMap CRM journeys from lead generation through to sales, service and retentionTurn business needs into clear requirements, user stories, process maps and acceptance criteriaFind opportunities to improve HubSpot configuration, automation and adoptionRun workshops to agree scope, priorities, ownership and measurable outcomesKeep a clear trail from business objectives to requirements, delivery and benefitsFix Processes and Drive AdoptionDocument how things work today and design practical future-state workflowsSpot gaps, duplication, manual work and inconsistent CRM practiceHelp define lifecycle stages, pipelines, properties, segmentation and automation rulesSet consistent CRM standards and governance with stakeholdersSupport testing, training and go-live readinessTrack adoption and recommend improvements based on user feedback and dataProtect and Improve Data QualityReview CRM data structures, flows, integrations and reporting needsSet data-quality rules for completeness, accuracy, consistency, duplication and timelinessWork with Data and Technology teams on mapping, migration and integrationDefine dashboards and KPIs for Marketing, Sales, Operations and leadershipInvestigate data issues, find the root cause and coordinate the fixMake sure customer data is used responsibly, in line with privacy and security requirementsExplore Responsible AISpot AI opportunities across CRM, customer engagement and internal operationsTurn ideas into clear problems, use cases and measurable success criteriaAssess AI-enabled HubSpot features and complementary toolsConsider data readiness, privacy, bias, explainability and human oversightRun pilots and measure results before wider rolloutHelp stakeholders understand what AI can and can't doDeliver Across TeamsWork closely with Product, Delivery, Architecture, Engineering, Data, Security and partnersClarify value, dependencies, risks and complexity to support prioritisationTake part in planning, refinement, reviews, testing and retrospectivesTrack requirements, decisions, assumptions, issues and dependencies to closureGive concise, evidence-based updates on progress and readinessChallenge unclear needs and solutions that aren't tied to agreed outcomesABOUT YOU:Essential:Substantial experience as a Business Analyst on CRM or customer-platform improvementsPractical HubSpot experience, including objects, properties, workflows, pipelines, reporting and integrationsStrong requirements skills: workshops, process modelling, user stories and acceptance criteriaA good understanding of marketing, sales and customer-service processesStrong data literacy, including modelling, mapping, quality, governance and reportingExperience with APIs, integrations, migrations or customer-data platformsAbility to analyse data, test assumptions and communicate clear insightsAn understanding of AI concepts, use-case assessment and responsible adoptionStrong stakeholder management and facilitation skillsExperience working across technology and business teamsFamiliarity with agile ways of workingExcellent written and verbal communicationDesirable:HubSpot certification, or equivalent practical expertiseExperience in B2B events, media or multi-brand environmentsFamiliarity with SQL, Power BI or similar analytics toolsExperience with data-protection and consent managementExposure to generative AI, predictive analytics, lead scoring or customer segmentationWe do not usually offer sponsorship for this roleCloserStill Media reserves the right to request a DBS or credit check should the role require it.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [email protected].