About this role
At UNRL, we’re redefining what performance wear means. We
create premium apparel that blurs the line between work, sport, and everyday
life — built for those who demand more. Our team is driven by innovation,
craftsmanship, and authenticity. We’re looking for people who share our belief
that people matter, effort counts, success is found in sweating details, and
culture drives excellence. Join us and help build a brand that empowers people
to look good, feel confident, and perform their best — every day.
How did we get here?
We hire great people that fit our culture and have an
old-school work ethic.
We make great products and provide our customers with an
unreal experience.
We create great processes that enable us to set goals and
track our success.
The UNRL team consists of a small, tight-knit group of
hardworking people with an entrepreneurial mindset. We are building a brand
that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?
Job Overview
The Head of Design is responsible for establishing and
maintaining a consistent design vision across UNRL’s product assortment. This
role ensures that products, categories, colors, and seasons come together as a
cohesive expression of the UNRL brand while continuing to push the organization
forward through thoughtful design and innovation. Reporting to the Director of
Product, the Head of Design provides creative leadership across the Design
team, including coaching and supporting the Men’s and Women’s Designers. This
role partners closely with Line Management and Product Development to translate
product strategy into compelling products while protecting design intent
throughout the product creation process. The Head of Design is responsible for
defining how UNRL products should look and feel and ensuring that creative
decisions balance brand, consumer, and commercial needs.
Responsibilities
- Maintain design consistency across categories, products,
collections, and seasons to create a recognizable UNRL design language.
- Establish design standards and guide the overall design
direction of the product assortment.
- Own the seasonal color strategy, including development of
seasonal palettes, color purpose, and application across the assortment.
- Ensure colors merchandise cohesively across categories and
collections while balancing core colors, seasonal colors, and newness.
- Review and provide design direction on product concepts,
materials, silhouettes, graphics, trims, details, and overall product
execution.
- Coach and support the Men’s, Women’s, and SMU Designers,
providing design feedback, direction, and development.
- Partner with Line Management to translate consumer needs,
product briefs, assortment strategies, and commercial priorities into
compelling products.
- Partner with Product Development throughout the development
process to protect design intent while balancing cost, quality, performance,
manufacturability, and timeline requirements.
- Drive design innovation through new concepts, materials,
construction, details, and creative solutions.
- Maintain a strong understanding of consumer, competitive,
cultural, and design trends while ensuring UNRL develops a distinct point of
view rather than following the market.
- Lead key design and seasonal color reviews, ensuring
decisions are made at the appropriate GTM milestones.
- Balance creativity and innovation with consumer needs, brand
strategy, assortment cohesion, and commercial objectives.
- Continuously raise the standard for design quality,
consistency, and execution across the organization.
What Good Looks Like
Success in this role means UNRL has a clear and recognizable
product design language that carries consistently across categories and seasons
while continuing to evolve.
A successful design leader will:
- Create a clear and differentiated design point of view for
UNRL.
- Build consistency across Men’s, Women’s, and SMU while
allowing each assortment to serve its specific consumer.
- Establish a cohesive seasonal color strategy that
merchandises effectively across the entire line.
- Raise the design standard across product concepts,
materials, silhouettes, graphics, and details.
- Create stronger connections between products and categories
so the assortment feels intentional and cohesive.
- Develop and elevate the capabilities of the Design team.
- Introduce meaningful innovation without creating unnecessary
complexity.
- Protect design intent throughout development while
effectively navigating commercial and operational realities.
- Build strong partnerships across Line Management and
Development.
Requirements
- 5+ years of progressive apparel design experience, including
experience operating at a senior design level.
- Demonstrated ability to establish and maintain a strong
design point of view across multiple products or categories.
- Strong experience developing seasonal color palettes and
applying color strategically across an assortment.
- Experience designing premium apparel, performance apparel,
lifestyle products, or related consumer products.
- Demonstrated experience coaching, mentoring, or providing creative direction to other designers.
- Experience partnering closely with Product Line
Management/Merchandising and Product Development.
- Strong understanding of the end-to-end apparel product
creation process.
- Proven ability to balance creative vision with consumer,
commercial, and operational needs.
Technical Expertise
- Deep understanding of apparel design, including materials,
silhouettes, construction, fit , graphics, trims,
and product details.
- Strong color theory and color merchandising expertise.
- Ability to build cohesive seasonal design and color stories
across multiple categories.
- Strong understanding of fabric, construction, performance
attributes, and apparel manufacturing.
- Ability to translate consumer and product strategy into
compelling design solutions.
- Strong understanding of apparel development processes,
calendars, and critical milestones.
- Proficiency with industry-standard design and product
creation tools.
- Strong presentation and communication skills with the
ability to clearly articulate and defend design direction.
Preferred Qualifications
- Bachelor’s degree in Apparel Design, Fashion Design,
Industrial Design, or a related field.
- Experience within premium apparel, golf, performance,
athleisure, or lifestyle brands.
- Experience designing across both Men’s and Women’s
categories.
- Experience working across multiple apparel categories and
use cases.
- Experience developing performance and technically
constructed apparel.
- Experience helping build or evolve a recognizable brand
design language.
- Experience within a fast-growing or entrepreneurial consumer
brand.
Our Leadership Principles
- Lead with ownership, accountability, and integrity.
- Put the consumer and exceptional products at the center of
creative decisions.
- Bring a strong point of view while remaining open to
collaboration and feedback.
- Think holistically about the brand and assortment, not just
individual products.
- Balance creativity and innovation with commercial and
operational realities.
- Set a high design standard and help others achieve it.
- Build trust through clear direction, constructive feedback,
and follow-through.
- Collaborate across functions to protect design intent and
deliver exceptional product.
- Challenge the status quo and continuously push UNRL’s
product forward.
- Maintain an uncompromising standard for design quality and
brand excellence.
Why UNRL
UNRL is redefining premium performance apparel through
innovation, exceptional products, and an obsessive focus on the consumer. As the
Head of Design, you’ll help shape the product design direction of the brand,
building a recognizable design language and ensuring every product feels
distinctly UNRL.
Benefits
- Health Insurance (Immediate Eligibility)
- Dental Insurance (Immediate Eligibility)
- Vision Insurance (Immediate Eligibility)
- Annual Performance Bonus (Immediate Eligibility based on
Company and Individual Performance)
- 401(k) Profit Sharing Retirement Plan (Eligibility begins
after 1 year of employment)
- 401(k) 4% Employer match (Eligibility begins after 1 year of
employment)
- PTO (Immediate Eligibility)
- Employee Discount on UNRL product (Immediate Eligibility)