Marketing Operations Manager

About UNRL

At UNRL,
we're redefining what performance wear means. We create premium apparel that
blurs the line between work, sport, and everyday life. Our team is driven by
innovation, craftsmanship, and authenticity. We're looking for people who share
our belief that people matter, effort counts, success is found in sweating
details, and culture drives excellence. Join us and help build a brand that
empowers people to look good, feel confident, and perform their best.

How did we get here?

- We hire great people that fit
our culture and have an old-school work ethic.
- We make great products and
provide our customers with an unreal experience.
- We create great processes that
enable us to set goals and track our success.

The UNRL
team consists of a small, tight-knit group of hardworking people with an
entrepreneurial mindset. We are building a brand that will stand the test of
time and continue to make a positive impact in our communities.

Job Overview

The
Marketing Operations Manager owns the operating system that keeps UNRL
Marketing aligned and moving. This role leads marketing planning, workflow,
prioritization, project management, cross-functional coordination, and launch
readiness across Brand, Creative, Production, Product, E-Commerce,
Partnerships, Wholesale, and channel teams.

UNRL is
building an omnichannel marketing organization to support the next phase of
growth across direct-to-consumer, wholesale, partnerships, licensed programs,
and brand initiatives. This role will build the structure, visibility, and
accountability needed to scale the volume and complexity of work without
slowing the team down.

Responsibilities

- Own the master marketing calendar
across brand campaigns, product launches, collaborations, partnerships,
retail/wholesale initiatives, and key company moments.
- Build and manage campaign workbacks
with clear milestones, owners, dependencies, approval points, and launch
requirements.
- Lead marketing intake,
prioritization, and resource planning to ensure new requests are properly
scoped and aligned against team capacity and business priorities.
- Manage cross-functional dependencies
across Marketing, Creative, Production, Product, E-Commerce, Sales/Wholesale,
and external partners.
- Own the Marketing team's project
management system, workflows, documentation, templates, and reporting,
including Monday.com.
- Provide leadership with clear
visibility into priorities, capacity, project status, risks, and competing
demands across the marketing portfolio.
- Lead campaign kickoffs, status
meetings, key handoffs, and launch-readiness reviews while keeping
communication focused and actionable.
- Identify risks and bottlenecks early,
drive resolution, and escalate decisions when priorities, resources, or
timelines are at risk.
- Partner closely with Product &
Campaign, Creative, and Production leads while maintaining clear functional
ownership and accountability.
- Continuously improve how Marketing
operates by simplifying processes, strengthening accountability, and creating
greater speed and visibility.
- Lead campaign retrospectives and
translate learnings into improvements for future launches.

What Success Looks Like

Success in
this role means creating the structure, visibility, and accountability that
enable UNRL Marketing to execute campaigns and launches efficiently across
teams and channels. The Marketing Operations Manager improves coordination,
anticipates risks, and supports scalable growth without adding unnecessary
process.

A
successful Marketing Operations Manager will:

- Create one clear source of truth for
marketing priorities, timelines, ownership, and launch status.
- Improve on-time execution across
campaigns and launches by surfacing dependencies and risks earlier.
- Establish clear operating rhythms and
accountability without adding unnecessary process or bureaucracy.
- Enable Creative, Production,
Campaign, and channel teams to spend more time executing their core
responsibilities and less time coordinating work.
- Build strong cross-functional partnerships and create alignment across
Marketing, Product, E-Commerce, Wholesale, and other business functions.

Success Measures:

- On-time campaign and product launch
execution
- Visibility and accuracy of the master
marketing calendar
- Project milestone and deliverable
completion
- Reduction in late-stage launch risks
and missed dependencies
- Team capacity and resource visibility
- Cross-functional accountability and
stakeholder satisfaction
- Continuous improvement in marketing
workflows and operating efficiency

Requirements

- 5+ years of progressive experience in marketing operations,
integrated marketing, project management, or a similar cross-functional role.
- Experience managing complex, multi-channel marketing
calendars with multiple campaigns and product launches running simultaneously.
- Strong understanding of the campaign lifecycle, from
strategy and creative development through production, channel execution, and
launch.
- Proven ability to lead cross-functionally, manage competing
priorities, and create accountability without direct authority.
- Experience building scalable workflows, operating rhythms,
and project-management systems for fast-moving teams.
- Strong judgment around prioritization, resource constraints,
risk management, and escalation.
- Advanced experience with project-management platforms such
as Monday.com, Asana, Workfront, or similar.
- Strong working knowledge of marketing planning, campaign
workflows, creative and production processes, and omnichannel execution.
- Ability to build dashboards and reporting that provide clear
visibility into status, capacity, risks, and launch readiness.
- Strong written and verbal communication skills with the
ability to translate complexity into clear priorities and actions.

Preferred Qualifications

- Experience within apparel, activewear, retail, e-commerce,
lifestyle, or another fast-paced consumer brand.
- Experience supporting an omnichannel organization across
direct-to-consumer, wholesale, retail, partnerships, or licensed programs.
- Experience working closely with creative and production
teams and an understanding of how to create structure without constraining the
creative process.
- Minnesota-based, in-office presence strongly preferred.

Leadership Principles

- Lead with ownership, accountability, and integrity.
- Create clarity and focus across teams.
- Use data, sound judgment, and business priorities to make
decisions.
- Anticipate issues and solve problems before they impact
execution.
- Build trust through collaboration, transparency, and
follow-through.
- Continuously improve how work gets done.

Benefits

- Health Insurance (Immediate Eligibility)
- Dental Insurance (Immediate Eligibility)
- Vision Insurance (Immediate Eligibility)
- Annual Performance Bonus (Immediate Eligibility based on
Company and Individual Performance)
- 401(k) Profit Sharing Retirement Plan (Eligibility begins
after 1 year of employment)
- 401(k) 4% Employer match (Eligibility begins after 1 year of
employment)
- PTO (Immediate Eligibility)
- Employee Discount on UNRL product (Immediate Eligibility)