Men's Product Line Manager

At UNRL, we’re redefining what performance wear means. We
create premium apparel that blurs the line between work, sport, and everyday
life — built for those who demand more. Our team is driven by innovation,
craftsmanship, and authenticity. We are looking for people who share our belief
that people matter, effort counts, success is found in sweating details, and
culture drives excellence. Join us and help build a brand that empowers people
to look good, feel confident, and perform their best — every day.

How did we get here?

We hire great people that fit our culture and have an
old-school work ethic.

We make great products and provide our customers with an
unreal experience.

We create great processes that enable us to set goals and
track our success.

The UNRL team consists of a small, tight-knit group of
hardworking people with an entrepreneurial mindset. We are building a brand
that will stand the test of time and continue to make a positive impact in our
communities. What are you leaving behind?

Job Overview

The Men’s Product Line Manager is responsible for leading
the strategy, architecture, and performance of UNRL’s Men’s product assortment.
This role translates consumer needs, brand strategy, market opportunities, and
business objectives into a clear product roadmap and cohesive seasonal
assortments. Reporting to the Head of Product, the Men’s Product Line Manager partners
closely with Design and Product Development to bring the Men’s product vision
to life, while collaborating with Planning, Sales, Marketing, Finance, and
Supply Chain to ensure the assortment supports consumer demand, profitable
growth, and UNRL’s long-term brand strategy.

This role is responsible for defining what we build, who we
build it for, why it matters, how it is positioned, and how the assortment
works together.

Responsibilities

- Own the Men’s product line strategy and long-range product
roadmap.
- Develop seasonal assortment architecture across categories,
collections, use cases, and price points.
- Identify consumer needs, market opportunities, assortment
gaps, and emerging trends to inform product strategy.
- Create clear product briefs that define the customer need,
product purpose, positioning, key requirements, and business opportunity.
- Establish seasonal product priorities and maintain clarity
around where the organization should focus on its resources and investment.
- Define pricing architecture and product positioning to
create a clear and differentiated assortment.
- Build cohesive collections that merchandise effectively
across categories, colors, use cases, and consumer needs.
- Partner closely with Design to translate product strategy
and consumer insights into differentiated compelling products.
- Partner with Product Development to achieve product cost,
quality, performance, commercialization, and timeline objectives.
- Manage the product lifecycle, including newness, carryover,
core, seasonal, and end-of-life decisions.
- Evaluate product and assortment performance to identify
opportunities to improve productivity, profitability, and consumer adoption.
- Lead key Men’s product and assortment reviews, driving
timely decisions and cross-functional alignment.
- Partner with Planning, Sales, Marketing, Finance, and Supply
Chain to align Men’s product priorities with demand, inventory, margin, GTM,
and business objectives.

What Good Looks Like

Success in this role means building a Men's product strategy
and roadmap that strengthens the UNRL brand and delivering an assortment that
is customer-led, commercially strong, and built to scale with the business and
translated into a line that the broader organization can bring to life with
confidence.

Requirements

- 5+ years of progressive experience in merchandising, product
management, line management, or related apparel/product roles.
- Strong merchandising expertise with experience developing
seasonal assortments and product strategies.
- Demonstrated ability to translate consumer insights and
business opportunities into actionable product strategies.
- Experience building assortment architecture across
categories, price points, and consumer use cases.
- Strong understanding of pricing, margin, product lifecycle
management, and assortment productivity.
- Experience partnering closely with Design and Product
Development teams.
- Demonstrated success influencing cross-functional teams and
driving decisions without relying solely on direct authority.
- Experience working in a fast-paced, entrepreneurial or
high-growth organization preferred.

Technical Expertise

- Strong understanding of merchandising, assortment planning,
line architecture, and product lifecycle management.
- Ability to interpret customers, sales, margin, inventory,
and market data to inform product decisions.
- Strong understanding of pricing architecture, margin, and
product positioning.
- Ability to develop clear, actionable product briefs.
- Strong knowledge of seasonal product creation and GTM
calendars.
- Ability to evaluate product performance and translate
findings into future assortment decisions.
- Strong analytical, communication, presentation, and
decision-making skills.

Preferred Qualifications

- Bachelor’s degree in Merchandising, Product Management,
Business, Apparel, Marketing, or a related field.
- Experience within premium apparel, golf, performance,
lifestyle, or consumer brands.
- Experience working across both direct-to-consumer and
wholesale channels.
- Experience managing products across multiple categories and
use cases.
- Experience building or scaling a product line within a
high-growth organization.
- Experience with PLM, merchandising, planning, or product
creation systems.

Our Leadership Principles

- Lead with ownership, accountability, and integrity.
- Put the customer at the center of product decisions.
- Think strategically while staying close enough to the
product to know what great looks like.
- Make clear decisions that support long-term brand and
business success.
- Balance creativity, customer needs, financial discipline,
and operational realities.
- Build trust through accountability, transparency, and
follow-through.
- Collaborate across functions to solve problems and deliver
exceptional products.
- Challenge the status quo and continuously improve how
products and assortments are created.
- Maintain an uncompromising standard for product quality and
brand excellence.

Why UNRL

UNRL is redefining premium performance apparel through
innovation, exceptional products, and an obsessive focus on the consumer. As
the Men’s Product Line Manager, you will help shape the future of UNRL’s
largest product business, building assortments that balance consumer needs,
brand differentiation, innovation, and commercial opportunity.

Benefits

- Health Insurance (Immediate Eligibility)
- Dental Insurance (Immediate Eligibility)
- Vision Insurance (Immediate Eligibility)
- Annual Performance Bonus (Immediate Eligibility based on
Company and Individual Performance)
- 401(k) Profit Sharing Retirement Plan (Eligibility begins
after 1 year of employment)
- 401(k) 4% Employer match (Eligibility begins after 1 year of
employment)
- PTO (Immediate Eligibility)
- Employee Discount on UNRL product (Immediate Eligibility)