Ecommerce Developer

About UNRL

At UNRL,
we're redefining what performance wear means. We create premium apparel that
blurs the line between work, sport, and everyday life. Our team is driven by
innovation, craftsmanship, and authenticity. We're looking for people who share
our belief that people matter, effort counts, success is found in sweating
details, and culture drives excellence. Join us and help build a brand that
empowers people to look good, feel confident, and perform their best.

How did we get here?

- We hire great people that fit
our culture and have an old-school work ethic.
- We make great products and
provide our customers with an unreal experience.
- We create great processes that
enable us to set goals and track our success.

The UNRL
team consists of a small, tight-knit group of hardworking people with an
entrepreneurial mindset. We are building a brand that will stand the test of
time and continue to make a positive impact in our communities.

Job Overview

This role
partners with the B2B and D2C site owners to build out and improve our Shopify
storefronts, contribute to custom Shopify apps, and grow into new sales
channels. It spans the storefront experience and the application layer behind
it, with the storefronts as the primary focus. The role sits on UNRL's Tech
Team and works closely with the Sales Team and Ecommerce Team.

The ideal
candidate is a developer first, with professional experience shipping
production Shopify work, and a knowledgeable AI user who harnesses LLM-assisted
development to move more efficiently. They understand what the tools recommend
while being able to catch what is wrong, weak, or unnecessary.

Responsibilities

- Use AI-powered development tools to
move faster, and validate AI-generated work with professional judgment before
anything ships.
- Partner with the B2B and D2C site
owners to improve UNRL's Shopify storefronts, including product pages,
collections, cart, customer accounts, search, and product discovery.
- Build and refine the B2B experience,
including layout, navigation, and customer utility that makes ordering easier
for wholesale accounts.
- Implement design changes and
storefront improvements on the D2C site, working with design and agency
partners.
- Partner on custom Shopify apps and
internal tools, including tools our sales team uses every day, and support
expansion into new sales channels.
- Implement and maintain third-party
apps and integrations with our ERP, CRM, and fulfillment systems.
- Improve site speed, mobile
responsiveness, and accessibility, and work down technical debt.
- Own assigned features from
requirements through release, troubleshoot production issues, make
architectural recommendations, document your work, and bring outside best
practices to UNRL.

What Success Looks Like

Success in this role means
delivering high-performing ecommerce experiences that are user-friendly,
technically sound, and scalable. This individual drives continuous improvement
across UNRL's B2B and D2C Shopify storefronts, balancing technical expertise,
innovation, and business needs to enhance the customer experience and support
long-term growth.

A successful
Ecommerce Developer will:

- Leverage AI-assisted development tools to improve
efficiency while maintaining strong technical judgment and code quality.
- Deliver seamless, high-performing B2B and D2C
Shopify storefronts that enhance the customer experience and drive growth.
- Improve site functionality, navigation, product
discovery, checkout, and overall usability.
- Build and maintain reliable Shopify applications,
integrations, and internal tools that support business operations and new
sales channels.
- Create alignment between Technology, Sales,
Ecommerce, and external partners to execute development priorities
effectively.
- Optimize site speed, mobile responsiveness,
accessibility, and technical performance while reducing technical debt.
- Take ownership of development projects from
requirements through testing, implementation, and release, ensuring
quality and reliability.
- Proactively solve technical challenges and
recommend scalable solutions that improve operational efficiency and
support UNRL's long-term success.

Requirements

- 4+ years of professional software development experience,
including 2+ years of Shopify development.
- Hands-on Shopify development, including themes, Online Store
2.0, metafields and metaobjects, and the Admin and Storefront APIs, plus
experience building or extending Shopify apps and integrations.
- Solid working knowledge of Liquid, HTML, CSS, and
JavaScript, enough to read, review, and correct AI-generated code.
- Strong understanding of APIs, webhooks, and how data moves
between ecommerce and back-office systems.
- Experience with version control, code reviews, debugging,
and safe production releases, plus working knowledge of site performance,
accessibility, and mobile responsiveness.
- Working knowledge of AI-assisted development tools, with a
track record of using them to increase speed and output on real projects, and
the judgment to evaluate what they recommend and make your own decisions rather
than accepting output as is.
- Strong problem-solving and communication skills across
technical and non-technical teams.
- Ability to make sound architectural recommendations and work
independently with limited oversight.
- Familiarity with AI coding tools such as Claude Code or
Codex, and modern deployment tooling.

Preferred Qualifications

- React or other modern front-end frameworks, or serverless
and custom backend integrations.
- Experience integrating with ERP, CRM, EDI, or wholesale and
marketplace platforms.
- Experience with analytics, tag management, and privacy and
consent handling on storefronts.
- Experience in apparel, fashion, or lifestyle brands, ideally
with both D2C and wholesale.

Benefits

- Health Insurance (Immediate Eligibility)
- Dental Insurance (Immediate Eligibility)
- Vision Insurance (Immediate Eligibility)
- Annual Performance Bonus (Immediate Eligibility based on
Company and Individual Performance)
- 401(k) Profit Sharing Retirement Plan (Eligibility begins
after 1 year of employment)
- 401(k) 4% Employer match (Eligibility begins after 1 year of
employment)
- PTO (Immediate Eligibility)
- Employee Discount on UNRL product (Immediate Eligibility)