Head of Product

At UNRL, we’re redefining what performance wear means. We
create premium apparel that blurs the line between work, sport, and everyday
life — built for those who demand more. Our team is driven by innovation,
craftsmanship, and authenticity. We’re looking for people who share our belief
that people matter, effort counts, success is found in sweating details, and
culture drives excellence. Join us and help build a brand that empowers people
to look good, feel confident, and perform their best — every day.

How did we get here?

We hire great people that fit our culture and have an
old-school work ethic.

We make great products and provide our customers with an
unreal experience.

We create great processes that enable us to set goals and
track our success.

The UNRL team consists of a small, tight-knit group of
hardworking people with an entrepreneurial mindset. We are building a brand
that will stand the test of time and continue to make a positive impact in our
communities. What are you leaving behind?

Job Overview

The Product Leader is responsible for leading UNRL’s product
organization, ensuring we create innovative, premium products that meet the
needs of our customers, strengthen the UNRL brand, and support profitable
growth.

Reporting to executive leadership, this leader oversees Line
Management, Design, Product Development, and SMU, while partnering closely with
Planning, Supply Chain, Sales, Marketing, Finance, and Operations.

This role is responsible for defining the product vision and
strategy, building a high-performing product organization, and creating the
processes, standards, and operating rhythms required to consistently bring the
right product to market at the right time, cost, quality, and margin.

Responsibilities

- Lead UNRL’s Product organization across Line Management,
Design, Product Development, and SMU, establishing clear priorities,
accountability, and alignment across functions.
- Define the overall product vision, strategy, category
priorities, and long-range roadmap based on company objectives, consumer
insights, and market opportunities.
- Lead the development of seasonal assortments and product
architecture that balance consumer needs, brand vision, innovation, revenue,
margin, and inventory productivity.
- Lead Line Management in defining assortment strategy,
product briefs, pricing, collection vision, and product lifecycle decisions.
- Lead Design, Development, and SMU to translate product
strategy into innovative, premium products that deliver against brand, quality,
cost, performance, customization, and timeline expectations.
- Own the end-to-end product creation process and calendar,
establishing clear milestones, decision rights, deliverables, and
cross-functional handoffs.
- Partner with Planning, Supply Chain, Sales, Marketing, and
Finance to align product decisions with demand, inventory, margin, sourcing,
go-to-market, and business objectives.
- Lead key seasonal products, assortment, and design reviews,
driving timely decisions and alignment across the organization.
- Evaluate product and category performance to inform future
assortment, innovation, investment, and lifecycle decisions, while continuously
improving quality, speed-to-market, profitability, and scalability.
- Build, develop, and coach a high-performing Product
organization grounded in creativity, consumer focus, accountability,
collaboration, and continuous improvement

What Good Looks Like

Success in this role means building a product organization
that is consumer-led, creatively differentiated, commercially disciplined, and
operationally excellent. This leader creates clarity around what we build, why
we build it, and how each function contributes to delivering exceptional
products.

A successful leader will:

- Build a clear and differentiated product vision that
strengthens the UNRL brand.
- Deliver compelling assortments that meet consumer needs and
drive profitable growth.
- Create alignment between Line Management, Design,
Development, and SMU.
- Maintain design consistency and product quality as the
assortment and organization scale.
- Improve product creation speed, discipline, and
cross-functional execution.
- Balance creativity and innovation with commercial and
operational realities.
- Build a high-performing Product team with clear ownership
and accountability.
- Serve as a trusted business leader whose product decisions
influence the broader direction of UNRL.

Requirements

- Bachelor’s degree in Product Management, Merchandising,
Design, Business, Apparel, or a related field.
- 10+ years of progressive experience in product management,
merchandising, product creation, design leadership, or related functions within
apparel, footwear, sporting goods, or premium consumer products.
- 5+ years of leadership experience building, developing, and
coaching high-performing product teams.
- Demonstrated success developing and executing product
strategies that drive brand and commercial growth.
- Experience leading multidisciplinary teams across
merchandising/line management, design, and product development.
- Deep understanding of the end-to-end apparel product
creation process from consumer insight and product brief through design,
development, costing, commercialization, and production readiness.
- Strong understanding of assortment architecture, pricing,
product lifecycle management, margin, and commercial performance.
- Demonstrated ability to balance consumer needs, creative
vision, brand strategy, financial objectives, and operational constraints.
- Experience building scalable product creation processes,
seasonal calendars, operating rhythms, and decision-making frameworks.
- Proven ability to lead effectively in a fast-paced,
high-growth, entrepreneurial organization.
- Demonstrated ability to influence across functions and
partner effectively with Planning, Supply Chain, Sales, Marketing, Finance, and
Operations.

Technical Expertise

- Demonstrated expertise in product strategy, assortment
architecture, line planning, and product lifecycle management.
- Strong understanding of apparel design, materials,
construction, fit, development, costing, and commercialization.
- Strong understanding of consumer insights, market trends,
competitive positioning, and category strategy.
- Experience evaluating product performance using sales,
margin, inventory, sell-through, and consumer data.
- Ability to translate consumer and business insights into
actionable product strategies and product briefs.
- Strong financial acumen with an understanding of product
margin, pricing architecture, costing, and assortment productivity.
- Experience managing seasonal product creation calendars and
critical path milestones.
- Strong analytical and problem-solving skills with the
ability to make decisions in ambiguous situations.
- Ability to evaluate products both creatively and
commercially while maintaining a strong point of view on brand and consumer.
- Strong presentation and communication skills with the
ability to articulate product vision and influence strategic decision-making.

Preferred Qualifications

- Experience supporting a high-growth apparel, performance,
golf, lifestyle, or premium consumer brand.
- Experience building or scaling a product organization during
a period of significant company growth.
- Experience across both direct-to-consumer and wholesale
business models.
- Experience developing performance apparel and technically
constructed products.
- Experience with customization, embellishment, Team, licensed
sports, or collaboration programs.
- Experience managing external development, manufacturing,
sourcing, or decoration partners.
- Experience implementing product creation systems, tools, and
processes that improve speed and scalability.

Our Leadership Principals

- Lead with ownership, accountability, and integrity.
- Put the consumer and the product at the center of
decision-making.
- Think strategically while staying close enough to the
product to know what great looks like.
- Make clear decisions that support long-term brand and
business success.
- Balance creativity, consumer needs, financial discipline,
and operational realities.
- Build trust through accountability, transparency, and
follow-through.
- Develop high-performing teams through coaching, clear
expectations, and empowerment.
- Collaborate across functions to solve problems and deliver
exceptional products.
- Challenge the status quo and continuously improve how
products are created.
- Maintain an uncompromising standard for product quality and
brand excellence.

Why UNRL

UNRL is redefining premium performance apparel through
innovation, exceptional products, and an obsessive focus on the consumer. As
the Product Leader, you’ll shape what UNRL creates and how we create
it—building a product organization capable of translating consumer needs and
brand vision into differentiated products that fuel the company’s next phase of
growth.

Benefits

- Health Insurance (Immediate Eligibility)
- Dental Insurance (Immediate Eligibility)
- Vision Insurance (Immediate Eligibility)
- Annual Performance Bonus (Immediate Eligibility based on
Company and Individual Performance)
- 401(k) Profit Sharing Retirement Plan (Eligibility begins
after 1 year of employment)
- 401(k) 4% Employer match (Eligibility begins after 1 year of
employment)
- PTO (Immediate Eligibility)
- Employee Discount on UNRL product (Immediate Eligibility)