Coordinator, Social Media

Company Description

WHO WE ARE

fresh  is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here at  fresh , we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

The Social Media Coordinator will be responsible for supporting Fresh’s Organic Social Media presence by scheduling, publishing, and monitoring content across platforms such as Instagram and TikTok. The Social Media Coordinator will support the Global Marketing Communications team in executing the global social media strategy to increase brand awareness, engagement, and audience growth while ensuring content aligns with the brand’s voice.

Job Description

JOB RESPONSIBILITIES

- Manage scheduling and publishing across all social media accounts
- Ensure all content is deployed accurately, on time, and aligned with brand standards
- Maintain and update global content calendars on a weekly basis for cross-functional visibility
- Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
- Manage everyday communication with creative teams directly
- Support the execution of global campaigns across all social platforms
- Communicate social updates and changes across Marketing teams in real time
- Assist in developing social briefs aligned with marketing calendars and product launches
- Ensure proper tagging, collaborator setup, and platform-specific optimizations are implemented when scheduling
- Engage with the social community through comments on our channels, direct messages, and actively comments on other posts
- Escalate customer inquiries and sensitive issues to appropriate internal stakeholders
- Conduct ongoing social listening to identify trends, cultural moments, and real-time opportunities for Fresh to join relevant conversations and support real-time posting opportunities
- Support ad hoc reporting on campaign and talent performance and social activations for Global Marketing. Some research includes: Social sentiment, Share of voice, Trends and keywords, and Creative Performance
- Leverage tools and native platform analytics to gather insights
- Translate performance data into actionable insights and recommendations
- Identify opportunities to optimize content, timing, and formats

What you will learn in the first 6 months:

- Build a strong understanding of Fresh’s brand voice, global social media strategy, content calendar, and approval processes across Instagram, TikTok, and other priority platforms.
- Develop hands-on expertise in scheduling, publishing, community management, social listening, and real-time escalation while ensuring content is accurate, timely, and on brand.
- Establish effective working relationships with Marketing Strategy, Creative, and cross-functional partners to support global campaigns, product launches, and social briefs.

What you will achieve in 12 months:

- Independently manage accurate, on-time scheduling, publishing, and day-to-day community engagement across Fresh’s global social media channels.
- Contribute actionable recommendations from platform analytics, social listening, and campaign reporting to improve content performance, timing, formats, and audience engagement.
- Serve as a trusted cross-functional partner who proactively identifies cultural moments and execution opportunities that strengthen brand awareness and audience growth.

Physical Requirements:

- Must be able to remain in a stationary position on average of 7.5 hours/day.
- Light to moderate lifting may be required.
- While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Qualifications

PROFILE

You have:

- Minimum of 2 Years of Experience in social media (Internships included)
- Expertise in social media platforms such as Instagram and TikTok, as well as social media platforms, including content formats, analytics, and tools
- A curiosity and interest about the beauty industry and the relationship to online culture
- Excellent written and verbal communication skills.
- Exceptional organization, attention to detail, and follow-through.
- Strong judgment, problem-solving skills, and willingness to take initiative.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Bachelor’s Degree in Business, Marketing, or the equivalent

Additional Information

WHAT WE OFFER YOU

Training & Development and Culture

- Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
- Opportunities for networking and building relationships with LVMH Community and Network
- Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

- Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
- Free 24/7 confidential mental health support

Paid Time Off and Flexibility

- Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning

- Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
- Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
- Travel & lodging for those who can’t access care
- Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

- Fresh In-Store Discounts and Gratis
- LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
- Pre-Tax Commuter Benefits through Wage Works
- Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

- Medical, dental and vision

Retirement and Additional Benefits

- 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $65,000 - $90,000 USD.

This role is based in New York, NY.

All your information will be kept confidential according to EEO guidelines.