About this role
Job Purpose:
Orchestrate the end-to-end Go-To-Market (GTM) strategy and operational delivery for the entire Digital Content Partnership ecosystem. As a critical leadership role, this position bridges commercial strategy and technical execution by governing partner integrations, managing digital service operations, and driving targeted campaign cadences to accelerate time-to-market and aggressively boost the penetration rate of digital lifestyle and financial services.
Main Responsibility:
Strategic Go-To-Market (GTM) Leadership : Define and direct the overarching GTM strategy for all digital partnership initiatives. Align product roadmaps, target segmentation, and launch timelines across various commercial pillars (Gaming, OTT, Financial Services) to ensure cohesive and impactful market entry.
End-to-End Partner Integration & Delivery : Oversee the technical and commercial onboarding of new partners. Lead cross-functional squads (spanning IT, Billing, Network, and external partner engineering teams) to ensure complex API integrations, user journeys, and billing mechanisms are delivered seamlessly, on time, and within budget.
Digital Service Operations & Incident Governance : Command the day-to-day operational health of all live digital services. Establish robust monitoring frameworks, govern SLA adherence, and lead rapid-response troubleshooting to resolve service outages, integration bottlenecks, or customer journey friction.
Campaign Orchestration & Penetration Growth : Direct the scheduling, execution, and lifecycle management of promotional campaigns designed to drive digital service adoption. Optimize the promotional calendar to maximize user penetration, ensuring campaigns hit targeted growth metrics without oversaturating the subscriber base.
Performance Reporting & Continuous Optimization : Establish comprehensive reporting mechanisms and operational dashboards for senior executive visibility. Translate complex delivery metrics and campaign performance data into actionable insights to refine future GTM frameworks and improve overall operational efficiency.
Key Output:
Accelerated Time-to-Market (TTM) : A measurable, systemic reduction in the lead time from commercial contract signature to live commercial launch, driven by standardized, highly efficient delivery workflows.
Maximized Digital Service Penetration : A defined, continuous increase in the adoption and active penetration rates of digital partnership services, directly resulting from well-scheduled, high-impact GTM campaigns.
Operational Excellence & High Service Uptime : Achievement of stringent operational SLAs characterized by high transaction success rates, minimal digital service downtime, and the rapid, permanent resolution of technical incidents.
Unified Delivery Architecture : The successful implementation of a scalable, repeatable GTM and operational framework that eliminates internal silos and standardizes how the telco integrates and launches third-party digital services.