About this role
Want to build the future of shopping inside entertainment?
JioHotstar is building Content Commerce for Fans - bringing entertainment and instant shopping together. Imagine ordering your favourite food while watching a show, without ever leaving JioHotstar.
We’re looking for someone who is excited about entertainment, fandom, e-commerce, growth, driving user behaviour, and most importantly - building something new!
What You’ll Do
- Drive User Growth: Come up with ideas to get viewers to discover, try and adopt our commerce experiences.
- Analyse & Optimise: Track the user journey from viewing to purchase, identify drop-offs and uncover opportunities to improve conversion.
- Build Campaigns: Support exciting campaigns, offers, rewards and experiences around JioHotstar’s biggest shows and moments.
- Experiment & Learn: Help run experiments across messaging, offers and user experiences and turn data into actionable insights.
- Work Cross-Functionally: Collaborate with Creative Team, Marketing, Content, Product, Tech and external partners to bring ideas to life.
- Build for Scale: Document learnings and help create playbooks to scale Content Commerce across shows, brands and categories.
Who We’re Looking For Someone who is:
- Passionate about D2C, growth, e-commerce understanding, marketing, consumer behaviour, CRM.
- Curious, analytical and comfortable working with data.
- Strong communication and problem-solving skills.
- Someone who loves asking “Why?” , spotting opportunities and turning ideas into action.
- Consumer-obsessed and curious
- Can think creatively but also execute
- Comfortable working in an ambiguous, fast-moving environment
Prior experience in D2C/e-commerce, growth, digital/brand marketing, consumer research, performance marketing, CRM, loyalty/gamification, or a college startup/entrepreneurship project is a plus.