About this role
### We are looking for a Director – Growth Strategy to drive the next phase of D2C
subscriber growth at scale. This role will own high-impact strategic initiatives aimed at unlocking the next 50 million subscribers, with a strong focus on consumer insights, monetisation levers, and cross-functional execution. The role requires a rare blend of consumer intuition, analytical rigor, and execution depth, working closely with Content, Product, Analytics, Marketing and Partnerships teams.
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### Key Responsibilities:
1. Growth Strategy & Market Expansion
- ### Define and drive the roadmap to acquire the next XXM D2C subscribers
- ### Identify new growth vectors across pricing, packaging, distribution, and content
- ### Build strategies for non-digitally native and under-penetrated segments in India
- ### Monetisation & Access Innovation like alternative payments & pricing
- ### Translate macro trends (regional, linguistic, device access, payments) into actionable plans
2. Consumer Insights & Behavioural Deep-Dives
- ### Lead deep dives into user cohorts, funnels, and lifecycle behaviours Partner with Analytics to uncover conversion drivers, drop-oƯs, and engagement triggers
- ### Build a strong understanding of content-consumption vs subscription behaviour
- ### Translate insights into clear “so-what” actions for growth and retention
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3. Content-Led Growth Strategy
- ### Work with Content teams to:
- ### Design content calendars optimized for subscription spikes and retention
- ### Evaluate content ROI from a subscriber lens (not just viewership)
- ### Identify gaps in content strategy for acquisition vs retention
- ### Build frameworks linking:
- ### Content type → User segment → Conversion impact
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4. Cross-Functional Execution
- ### Own end-to-end delivery of key initiatives across:
- ### Product
- ### Martech / CRM
- ### Analytics
- ### Content
- ### Drive alignment across teams with clear goals, timelines, and success metrics
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Requirements
- ### 8-10+ years in strategy + execution roles in consumer tech / D2C / internet businesses.
- ### Proven track record of driving growth, monetisation, or market expansion initiatives
- ### Consumer Insight Depth: Ability to go beyond data and understand “why users behave the way they do”
- ### Analytical Rigor: Comfortable working closely with data teams & large data sets strong problem structuring; Guesstimates
- ### Execution Bias: Ability to move from idea → pilot → scale
- ### Stakeholder Management: Strong influence across content, product, and analytics teams, independently working with them to drive workstreams
- ### Strategic Thinking: Can connect multiple levers (content, pricing, distribution) into a coherent growth plan
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