Customer Segmentation Specialist

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Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com (https://www.lenovo.com), and read about the latest news via our StoryHub (https://news.lenovo.com/).

You will join Lenovo Infrastructure Solutions Group in a data-focused marketing role that turns customer, marketing, sales and channel partner information into actionable insights. You will help strengthen customer segmentation, campaign targeting and partner marketing performance through analytics, reporting and scalable measurement. Reporting to the Global Segments Marketing Leader, you will have the opportunity to help marketing teams translate complex data into practical decisions and recommendations.

What you'll do

- Develop customer segmentation strategies using first-party and third-party data to improve targeting and marketing effectiveness.
- Build scoring approaches that support building and accelerating marketing pipeline.
- Apply machine-learning and regression techniques to improve targeting, marketing investment allocation and segmentation at scale.
- Analyze diverse datasets including sales, marketing, partner and third-party data to identify trends and provide actionable recommendations for acquisition, retention and customer lifetime value.
- Define, measure and report partner marketing performance, including partner-sourced and partner-influenced pipeline, campaign outcomes, lead conversion and return on investment.
- Build dashboards and self-service reporting that give marketing leaders clear insights and recommendations for optimizing and strengthening marketing activities
- Identify opportunities to automate segmentation analysis, account scoring, engagement analysis and performance prediction using AI-enabled tools and workflows.

What you'll need

- 2+ years of experience in marketing analytics, customer segmentation, lifecycle or CRM analytics, business intelligence, or a related area.
- Hands-on experience with reporting, dashboard development and translating data into actionable recommendations.
- Experience analysing large structured and unstructured datasets using platforms such as Power BI, Domo, MySQL, Looker, Tableau, Snowflake or comparable tools.
- Proficiency in SQL, Python, R or another analytics programming languages.
- Understanding of marketing metrics, B2B sales funnels and the relationship between marketing, product, sales and channel go-to-market motions.
- Experience using marketing automation, account-based marketing or marketing platforms such as 6sense, Demandbase, Adobe Marketo Engage or Adobe Real-Time CDP.
- Strong communication, project-management and collaboration skills, with the ability to explain complex analysis clearly to both technical and non-technical audiences.
- General awareness of the technology sector and an interest in developing knowledge of enterprise devices, infrastructure, solutions and services.
- Fluent spoken and written English is mandatory; Romanian language skills are welcome but are not required.

What Lenovo Can Offer You

- Performance-based salary reviews and annual bonuses.
- Meal tickets, service anniversary awards and referral bonuses.
- Employee share purchase program and scholarships for employees' children.
- Fully covered private medical insurance, life and accident insurance, and additional medical coverage.
- Annual well-being allowance for sports, training, relaxation and therapy, plus on-site chair massage.
- Employee Assistance Program.
- Career development opportunities, mentoring, learning programs and Bookster subscription.
- 21 to 28 days of vacation depending on tenure, sick days, additional leave when public holidays fall on weekends and additional paid leave for employees with children.
- Hybrid working model with three days in the office and two days working remotely.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

AI PROCESSING NOTICE
We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.