Marketing Manager – HR Technologies UK

WHO WE ARE:At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.Operating across five regions, we power over 200 market-leading events, publications and brands across Technology, Healthcare, Learning and HR, and Future Transport & Infrastructure. But what truly sets us apart is our people. Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve. WHO WE ARE LOOKING FOR:You're creative, quick thinking and very organised. You're ready for more responsibility and you'll be the person the team trusts with the words, the plan and the numbers. You know that in events, the little things matter, and you're confident writing copy that sells.You're commercially minded and you bring fresh ideas, especially around social and digital marketing. You're comfortable presenting to stakeholders, and you get on easily with people from all walks of life.THE ROLE:Shape the StrategyWork with the Group Marketing Manager, Head of Marketing and Group Event Director to develop the strategy, positioning and key messagesOwn the outbound messaging to customers, and lead the writing across all of itWork with sales to create campaigns that win new clients and grow retention, across digital, sponsorship and other productsPartner with the Head of Content so content and marketing stay aligned and on brandRun Campaigns That Fill the ShowPromote the events to delegates and exhibitors, managing attendee and lead generation and community growthPlan and deliver integrated campaigns across the marketing mix, including email, digital, social and printManage the end-to-end creative process for show guides, brochures and campaign assetsLead visitor registration, from planning through to executionMeasure and AdjustTrack campaign performance, response rates, KPIs and attendee demographicsShare regular, accurate reporting and forecasts, and recommend changes based on the resultsUse GA4, Power BI and CRM data to keep improving what worksManage Data, Budget and PartnersManage databases and lists with support from BI and data teams, following data protection rulesManage the marketing budget and purchase orders, and work with Finance on reportingWork with the PR agency on a detailed plan, and with other partners on campaigns and lead generationMake sure all external materials are signed off by the relevant stakeholders before they go outABOUT YOU:Essential:4 to 5 years of B2B marketing experience, ideally in events, media or professional servicesFluent English, with excellent writing skills and confidence writing copy for technology eventsExperience building creative, well-structured marketing plans and digital campaignsThe ability to manage several projects and deliver on time and on budgetWorking knowledge of CRM, CMS and email marketing tools, ideally HubSpot and SalesforceExperience with campaign analytics and paid media, such as GA4, Google Ads, LinkedIn and MetaKnowledge of data protection rules, especially around email marketing and sharing dataCommercial awareness, with the ability to build sales-led marketingConfidence presenting ideas to stakeholdersStrong attention to detail, and flexibility to work extended hours around key show datesAmbition to develop your marketing careerDesirable:Experience identifying search terms and keywords for audience segmentationSomething to teach us about social and digital marketingExperience promoting technology or HR eventsWe do not usually offer sponsorship for this role CloserStill Media reserves the right to request a DBS or credit check should the role require it.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [email protected].