Field Marketing Manager

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

OpenText - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us

Your Impact

We are seeking a highly motivated, strategic, and results-driven Field Marketing Manager to lead regional marketing initiatives for Korea. This role partners closely with regional sales leadership, the account team, solution consultants, partners & alliances and sales development to develop and execute integrated marketing strategies that drive pipeline, accelerate opportunities, expand client relationships, and increase market presence.

The ideal candidate combines strong field marketing expertise with experience in account-based marketing (ABM), and pipeline generation.

What The Role Offers

Regional Marketing Strategy & Business Planning
•Develop and execute a comprehensive regional marketing plan aligned to sales and marketing priorities, growth program objectives, and target account strategies.
•Build quarterly marketing plans that support pipeline, revenue, and client expansion goals.
•Align investments and activities to priority accounts, industry segments, key solutions, and regional business objectives.

Account-Based Marketing (ABM)
•Partner with sales to develop and execute account-based marketing programs for strategic target accounts.
•Align marketing activities to account plans, whitespace opportunities, executive relationships, and buying centres.
•Drive engagement across target accounts through executive programs, client events, digital campaigns, and thought leadership initiatives.

Demand Generation & Pipeline Growth
•Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities.
•Drive measurable contribution to pipeline creation, influenced pipeline, and opportunity acceleration.
•Track campaign performance and continuously optimize programs based on business results.

Events & Experiential Marketing
•Plan and execute virtual, hybrid, and in-person events including OpenText client events, seminars, roundtables, webinars or 3rd Party events that OpenText sponsors.
•Manage event strategy, execution, follow-up, and measurement.
•Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans.

Data, Insights & Performance Management
•Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance.
•Track pipeline contribution, campaign influence, event ROI, and engagement metrics.
•Deliver actionable recommendations and business insights to stakeholders.

What You Need To Succeed
•5+ years of experience in Field Marketing, Demand Generation, or Regional Marketing within a B2B technology organization.
•Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
•Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders.
•Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing.
•Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
•Strong project management, communication, and stakeholder management skills.
•Analytical mindset with experience measuring marketing performance and ROI.
•Experience with Salesforce, Eloqua, 6sense, or similar marketing technologies preferred.

What Makes You Successful
•You are client-obsessed and passionate about creating meaningful experiences.
•You excel at building trusted relationships with sales leaders and key stakeholders.
•You thrive in a fast-paced environment and can balance strategy with execution.
•You use data and insights to make better decisions and optimize results.
•You are energized by driving measurable business outcomes and exceeding goals.
•You are naturally curious about technology, AI, market trends, and client challenges.

WHY JOIN OPENTEXT?
•Work for a global leader in Information Management, AI, Cybersecurity, and Enterprise Software.
•Own and influence a high-growth region with visible impact on business results.
•Partner directly with senior sales leaders and strategic accounts.
•Gain exposure to multiple industries, solutions, and go-to-market motions.
•Help shape and execute modern ABM and industry marketing strategies.
•Collaborate with talented teams across APAC and around the world.
•Access ongoing career development and growth opportunities.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected] . Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.